Watching the Grass Grow

05/14/2024

As spring approaches and winter's bare spots appear in the grass of my yard,

I'm reminded of editing a video project. Just like a neglected yard, a new video project starts as an empty lot—an open space filled with rocks and weeds, representing a blank timeline.

The first step in video editing is like preparing the soil to create the perfect growing environment, just as we prepare our workspace for editing.

Next, we plant grass seeds in the ideal soil and maintain the moisture as they begin to sprout. In video editing, this stage involves selecting and assembling the footage into the timeline. We remove the early "weeds" by reviewing and cutting unnecessary clips, looking at the entire "lawn" as a whole. We fill any bare spots with new soil—additional footage or effects—ensuring every part of the project is covered.

As the rough outline of the edit timeline takes shape, we tweak and tighten it, refining the project. Additional footage and a music track are added to give the video a cohesive flow. The footage is matched to the music and roughly mixed, much like nurturing the grass as it begins to form a lush lawn.

Seeing the entire lawn start to take shape is akin to witnessing a video project come together. The first cutting of the lawn, like the initial review of the video, is always gentle yet essential. This process of meticulous care, attention to detail, and continuous refinement ensures a beautiful, polished final product.

In video production, every project is a unique landscape. From corporate videos to commercials, each requires its own preparation and nurturing to flourish. Just as a well-kept lawn enhances the beauty of a home, a well-edited video enhances the message of a brand. We approach each project with the same dedication and creativity, ensuring it grows into something remarkable.

Let us help your vision take root and thrive. Contact us for your next video production project, and watch your ideas grow into a vibrant, engaging reality.

The

Power of Video in Sales Training

Communications

Video is becoming more and more important in training classes because sales are moving so quickly these days. Video is a dynamic and effective way to share knowledge, teach winning methods, and show how to deal with objections, whether your team is in the same room or remote.

Studies have shown that people remember 95% of a message when they see it on video, but only 10% when they read it (Biteable). This means that video training is a good way for people to learn these days. Because of this, video is an important tool for sales managers to have because it makes sure that training not only sticks but also gets people's attention.

Adapting to New Sales Approaches in Pharma

The pharmaceutical business is a good example of how sales techniques are changing, especially when it comes to how sales reps talk to doctors. To meet the growing demand for personalized and powerful exchanges, methods that use technology and personalization are replacing the old way of detailing. Videos can play out these situations and give sales reps realistic, useful information they can use in their conversations.

Strengthening Team Communication Through Video

Communicating via video allows teams to maintain a personal connection, even when they are not physically together.

This can be very important for making sure that everyone on the team is on the same page with its goals and plans and for building a cohesive team dynamic. Video also makes it easy to send consistent messages, which makes sure that everyone on the team gets the same training and information. This is especially helpful in fields like drugs where things change quickly.

Green screen video production allows for creative background replacement.

The use of video in sales training has many benefits, including improved retention and learning as well as a more adaptable and interesting method of continuing education. You can depend on Mike Savino Film/Video to assist you with efficient communication. In order to foster high-performing sales teams going ahead, video integration into sales training will remain a crucial component.

Capturing a Century: The Art of Creating a Legacy Video for Your Family Business- Blog Post

04/25/2024

At our company, we've honed the craft of legacy

video production, weaving the historical threads of

businesses into compelling visual narratives that

celebrate their journey through generations. Our

recent project—a legacy video for a century-old

family business—stands out as a testament to this craft.

The Genesis of the Idea

The idea was sparked in a setting that was as rich in history as the narrative we aimed to capture. Surrounded by relics of the past, the project began with an exploration of the company’s extensive archives. Photos yellowed with age, letters written in elegant script, and well-worn ledgers opened doors to stories that had laid the foundation of a thriving business.

Why a Legacy Video?

This wasn’t just about chronicling dates and events. The legacy video was envisioned as a bridge connecting past and present, an homage to the founders whose foresight and hard work had cascaded into generations of prosperity. It was about capturing the essence of being a part of a lineage that had withstood the tests of time, adapting and growing through each challenge.

Incorporating Interviews: The Heart of Our Story

Central to our narrative were the interviews with family members who had been instrumental in the business's evolution. From the venerable matriarch who had witnessed the business's passing from its first to the second generation, to the dynamic young CEO steering it into the future, each interview brought a personal touch that no other medium could. The matriarch’s reflections, brimming with nostalgia and wisdom, were particularly poignant, offering a rare glimpse into the personal sacrifices behind the business’s public success.

Milestones and Innovations

We meticulously highlighted key milestones that had defined the business, from pioneering product launches to strategic expansions that marked its growth. Visual aids from the archives not only illustrated these achievements but also showed the innovation and adaptability that had been the company's hallmark.

The Final Cut

The completed video was more than just a retrospective. It was a forward-looking piece that celebrated the company's past while embracing its future. It was shared on multiple platforms, becoming a tool for engaging customers, inspiring employees, and attracting new talent.

Our Experience and Expertise

With years of experience in legacy video production, we understand the nuances of capturing the soul of a family business. Our approach is not just about filming important events but about telling a story that resonates on a personal level with all stakeholders. This project underscored our commitment to preserving legacies in a manner that honors the past, celebrates the present, and inspires the future.

Creating a legacy video is a journey back in time, a celebration of roots, and a bridge to the future. If your business has a story to tell, we would be honored to help bring it to life.